Short answer: the software license restrictions in your agreement, no reverse engineering, no third-party use, and the custom limits you add, are usually enforceable. Two software companies learned that the hard way in court, against Blizzard Entertainment and IBM. So if you need a unique restriction to protect your product,
Short answer: copyright law does not stop your customers from reverse engineering your software, your contract has to, and even then courts have carved out fair-use exceptions for interoperability. So the reverse engineering clause in your EULA or SaaS terms is doing real work, and you want it drafted correctly.
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