Short answer: your SaaS reseller agreement or channel contract should address trademark use directly — a reseller can use your brand in its Google ads under the nominative-fair-use doctrine, but only if the product is actually for sale on the landing page and the ad does not imply a false
Short answer: if you let a partner, reseller, or OEM use your trademark without a written license and without exercising real quality control, you can be found to have naked licensed the mark, and the penalty is losing it entirely. The fix is simple: a trademark license with quality control
Short answer: if you run a software company, the 2026 expansion of the domain name system is mostly a brand-protection question, not a marketing one. ICANN has opened its first new generic top-level domain (gTLD) application round in over a decade, including domains in non-Latin scripts, and the practical move
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