Enterprise SaaS

Enterprise License Agreements: How to Design Yours!

Short answer: an enterprise license agreement gives a large customer three things your standard paper does not: flexibility, predictable discounted pricing, and ease of administration. Design it around those, and price it so you are paid for the value. This is an issue near and dear to me, as I

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2 Software Negotiation Books to Read

If you negotiate software or SaaS deals, two books will do more for you than any “closing tactic” ever will: Getting to Yes and Difficult Conversations. Both come out of the Harvard Program on Negotiation, and both work on real deals, not just in theory. One of the most important

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Sometimes You Have to go Back to SaaS School

Short answer: SaaS trust building happens at every touchpoint, and the contract is one of the biggest. A short, clear, sophisticated agreement signals you have done this hundreds of times, which is exactly what makes enterprise buyers comfortable committing. I am a big believer that you have to build trust

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