Go-to-market reference · vendor side

Partner Strategy Decision

An interactive guide for Go-To-Market leaders and founders to evaluate and select a Vendor's best partnership strategy for driving growth.

Companyon Ventures
Aber Law Firm
Rev. Feb 2026

Strategic partner landscape

The strategic driver behind the partnership narrows the model list before any term sheet.

Model comparison

Every dimension, every model, notes shown in full. Click a column heading to isolate one model.

19 dimensions × 6 models
Favours the vendor Watch this one
Legend
V
Vendor
EU
End User
RP
Referring party
R
Reseller / VAR
SI
Systems Integrator
SP
Solution Provider (embedded / API)
OEM
OEM / white-label

Navigation: Detailed explanations appear beneath each cell value. Use Hide notes to collapse them.

* General Rules. There are many edge cases that make sense based on the structure of a particular deal.

Please note that this information is for informational purposes, and is not legal advice.

© Copyright 2025 Companyon Ventures and Aber Law Firm. All Rights Reserved.
This work is licensed under a Creative Commons Attribution 4.0 International License.

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